“I just don’t know what to write about”

“Who am I kidding? I am not an expert”

“Who is going to listen to me?”

I am sure that you’ve said or thought something similar to this, I know I have. In fact, when I was sitting down and trying to decide what I should write about today, I asked these very questions to myself.

Here’s the thing… I know that I am knowledgeable about digital marketing, I know I can help small business owners get clients. So why am I struggling, why am I unable to write a simple blog post?
There are many causes of writers block, but according to Hubspot (http://blog.hubspot.com/marketing/how-to-overcome-writers-block), the following is the top 10:

Problem #1: I don’t know what to write about.

Problem #2: I don’t know how to approach this topic.

Problem #3: I’m just not in the mood to write.

Problem #4: I can’t find the words.

Problem #5: I can’t write an intro.

Problem #6: I can’t come up with examples to support my content.

Problem #7: I keep getting distracted.

Problem #8: Someone interrupted me, and now I can’t get back on track.

Problem #9: I don’t even know where to start.

Problem #10: I’m not qualified to write this.

For sure there are more, but I think these 10 will be okay as a starting point. My number 1 tip that I have found which helps me to start writing is actually pretty simple, but it was a big mindshift for me. Are you ready for it…I try to fail on purpose. I figure that I can start writing and change what doesn’t work later. Knowing that I am going to fail, in fact trying to fail makes it very easy to start and getting started is the biggest hurdle to overcome. I picked up this little trick from a book called  The 5 Elements of Effective Thinking, by Edward Burger and Michael Starbird.

Failing on purpose and then iterating is definitely a philosophy I can work with. Don’t get me wrong, I am not advocating that you should write and post sub standard content. What I am saying, is get started, expect to fail. Then go back and revisit what you have done until you are happy with it.

Do you have any tips to break through writers block?