Pull: The Power of the Semantic Web to Transform Your Business is an interesting book. As you can tell by my previous blog posts, I am personally very interested in the internet. It is how I make my living and where I see the future.

This book, gives some very good food for thought. In the future, how will online advertising work, will it be a push system or as in the title of the book, will it be a Pull system? I tend to sit on the fence and say it a bit of both. I d tend to think that Google are already moving towards the Data locker concept as described within the book, but don’t be surprised to see Facebook try something similar. In fact, I very recently came across a personal locker project called SINGly, perhaps this will be the new internet powerhouse?

In terms of the book, I would recommend reading it if you are interested in the internet and the path it may take into the future. I did find some areas a little bit difficult to read, but overall it was very good.

I give it a big 7 out of 10.

This is especially important for people that can be seen as representing a company. So please bear that in mind the next time you bash Obama or talk about what you did last night.

So, this was just meant to be a short post to talk about this new change and the new challenges that await me as I have moved clientside. Let me know if you have any tips about making the change.

I hope I win

I am writing this open letter to each and every one of you out of sheer frustration. This has been boiling over for some time, and I am sure that I am not the only one to feel this way. But within the last week, I have contacted numerous Web sites in order to get simple pricing information. Believe it or not, I actually need this information before I decide if I am going to place any media with you. Not only does your Web site generally not have this information readily available, but when I contact you to ask for it, I don’t seem to get a response.

Believe it or not, there has been one particular Web site that my colleagues and I have been trying to contact for several months, we have tried emailing, calling, faxing, all to no avail. I eventually received an email from their Business Development Manager stating that they are sorry for the problems I have been having and should I have any questions, then I can email them. First of all, I have questions, they are the things I emailed, called you about and faxed to you, and secondly, when I responded to your email, it didn’t work.

So, I am going to give all of the Digital Media Sales personnel free training lessons, I will teach you how to increase your sales exponentially. It will take time, practice and unfortunately, it will take effort. Are you ready for this?

Here are my top 5 tips to make sure you increase sales this year:

1. Respond
2. Respond in a timely manner
3. Respond with good information
4. Respond with politeness
5. Make sure your inbound marketing processes work and then Respond.

Believe it or not, this is a very simple formula that should result in more sales and let’s face it, who wouldn’t want that?

Before you ask, yes I am available for consulting gigs, however, I may or may not respond and if I do, it will probably be in a few weeks, when you have already found someone else,

If you have any questions, feel free to email me at emailmayormaynotwork@strategicality.com

Thanks Have a Good Day

Andrew Freeman

Here is a link to the Sitewire blog, talking about the experiment.

So what do you think, Is Santa Real?

Good Bye For now and speak to you soon.