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11th August
2011
written by andrew

Is anyone else seeing this Google SSL Beta?

7th June
2011
written by andrew

Book Review - Pull The Semantic Web
Book Review – Pull The Semantic Web

Pull: The Power of the Semantic Web to Transform Your Business is an interesting book. As you can tell by my previous blog posts, I am personally very interested in the internet. It is how I make my living and where I see the future.

This book, gives some very good food for thought. In the future, how will online advertising work, will it be a push system or as in the title of the book, will it be a Pull system? I tend to sit on the fence and say it a bit of both. I d tend to think that Google are already moving towards the Data locker concept as described within the book, but don’t be surprised to see Facebook try something similar. In fact, I very recently came across a personal locker project called SINGly, perhaps this will be the new internet powerhouse?

In terms of the book, I would recommend reading it if you are interested in the internet and the path it may take into the future. I did find some areas a little bit difficult to read, but overall it was very good.

I give it a big 7 out of 10.

 

4th March
2011
written by andrew

I was reading a short blog post on Searchengineland it was talking about how Google are now using your latest tweet as the snippet in search. I thoguht this was interesting mainly because it shows the need to be very mindful of what is said in your twitter account. Can you imagine if someone is searching for you and the tweet that comes up contains profanity or something unsavory?

This is especially important for people that can be seen as representing a company. So please bear that in mind the next time you bash Obama or talk about what you did last night.

19th January
2011
written by andrew

It has been a little while since I have written to everyone, but I have decided to take the option of a new gig at B2BCFO. I will be their Interactive Marketing Manager. I have had a very good run at Sitewire and I will miss them a lot. But I am excited about the opportunities that await me.

So, this was just meant to be a short post to talk about this new change and the new challenges that await me as I have moved clientside. Let me know if you have any tips about making the change.

11th January
2010
written by andrew

I have entered a contest at www.bitrebels.com which is being sponsered by www.pagelime.com.

I hope I win

16th July
2009
written by andrew

Dear Digital Media Sales People,

I am writing this open letter to each and every one of you out of sheer frustration. This has been boiling over for some time, and I am sure that I am not the only one to feel this way. But within the last week, I have contacted numerous Web sites in order to get simple pricing information. Believe it or not, I actually need this information before I decide if I am going to place any media with you. Not only does your Web site generally not have this information readily available, but when I contact you to ask for it, I don’t seem to get a response.

Believe it or not, there has been one particular Web site that my colleagues and I have been trying to contact for several months, we have tried emailing, calling, faxing, all to no avail. I eventually received an email from their Business Development Manager stating that they are sorry for the problems I have been having and should I have any questions, then I can email them. First of all, I have questions, they are the things I emailed, called you about and faxed to you, and secondly, when I responded to your email, it didn’t work.

So, I am going to give all of the Digital Media Sales personnel free training lessons, I will teach you how to increase your sales exponentially. It will take time, practice and unfortunately, it will take effort. Are you ready for this?

Here are my top 5 tips to make sure you increase sales this year:

  1. Respond
  2. Respond in a timely manner
  3. Respond with good information
  4. Respond with politeness
  5. Make sure your inbound marketing processes work and then Respond.

Believe it or not, this is a very simple formula that should result in more sales and let’s face it, who wouldn’t want that?

Before you ask, yes I am available for consulting gigs, however, I may or may not respond and if I do, it will probably be in a few weeks, when you have already found someone else,

If you have any questions, feel free to email me at emailmayormaynotwork@strategicality.com

Thanks Have a Good Day

Andrew Freeman

18th November
2008
written by andrew

The agency I work for; Sitewire are currently conducting a link bait experiment. They have created a post on parents connect. The post in question asks when a parent should tell his/her child that Santa isn’t real, if at all? Personally, I think he is real, but who am i to force my beliefs? :)

Here is a link to the Sitewire blog, talking about the experiment.

So what do you think, Is Santa Real?

26th October
2008
written by andrew

Believe it or not, I like to talk. In fact I like to talk a lot. That is why Strategicality.com has been created. It is intended to be a place to air my ideas, about online media, and life in general. I hope you sign up to my RSS feed so you are able to keep up to date with my ramblings.

Good Bye For now and speak to you soon.