I am writing this open letter to each and every one of you out of sheer frustration. This has been boiling over for some time, and I am sure that I am not the only one to feel this way. But within the last week, I have contacted numerous Web sites in order to get simple pricing information. Believe it or not, I actually need this information before I decide if I am going to place any media with you. Not only does your Web site generally not have this information readily available, but when I contact you to ask for it, I don’t seem to get a response.

Believe it or not, there has been one particular Web site that my colleagues and I have been trying to contact for several months, we have tried emailing, calling, faxing, all to no avail. I eventually received an email from their Business Development Manager stating that they are sorry for the problems I have been having and should I have any questions, then I can email them. First of all, I have questions, they are the things I emailed, called you about and faxed to you, and secondly, when I responded to your email, it didn’t work.

So, I am going to give all of the Digital Media Sales personnel free training lessons, I will teach you how to increase your sales exponentially. It will take time, practice and unfortunately, it will take effort. Are you ready for this?

Here are my top 5 tips to make sure you increase sales this year:

1. Respond
2. Respond in a timely manner
3. Respond with good information
4. Respond with politeness
5. Make sure your inbound marketing processes work and then Respond.

Believe it or not, this is a very simple formula that should result in more sales and let’s face it, who wouldn’t want that?

Before you ask, yes I am available for consulting gigs, however, I may or may not respond and if I do, it will probably be in a few weeks, when you have already found someone else,

If you have any questions, feel free to email me at emailmayormaynotwork@strategicality.com

Thanks Have a Good Day

Andrew Freeman

Why am I such a big fan?

I like Andy’s easy straightforward style and his book, “Write to Sell:The Ultimate Guide to Copywriting” it is a simple to understand and easy to follow instruction manual. However, I really like Joe’s book “The Adweek Copywriting Handbook” it is a funny read that focuses on psychological triggers in copywriting.

This has really piqued my interest in marketing and psychology, I like the phrases MarketologyTM and Psycheting^TM to explain the marriage of the two disciplines. What is it that makes someone buy? Is it a simple phrase? Is it the emotional tone you use? Is it just good targeting and segmentation strategies.

The answer for me is that it is a small part of each of these elements and many more. I am looking forward to starting on my journey of learning more about how to persuade using the art of the written word. But also how we can use psychological targeting and segmentation to improve our marketing ROI.

Check back often as I intend to walk you along the same path of discovery. If you have a comment, please talk about it below in the comments.

I read a blog post today talking about an Unconference of sorts that took place in phoenix AZ. It seems that a friend/colleague of mine Katie Van Domelan attended a session entitled “Kids & their new networks”. What Katie thought would be something of great interest to her turned into a lecture about parenting skills and the lack thereof. In Katie’s words it seemed that parents where trying to get marketers to do their job for them by only putting certain types of content online knowing that kids would view them.

This got me thinking, as a parent, I would appreciate it if when my son is old enough to go online and find his own way around that he would be safe from viewing ads that are definitely not age appropriate. But is it the responsibility of online marketers to make sure that kids are not viewing ads they shouldn’t be? I would say it isn’t. It is the parent’s responsibility to know what there kids are doing online and where they are doing it. I like my father in laws example of how to control what his kids are viewing online. It is so simple; I don’t know why more people don’t do it.

PUT THE COMPUTER IN THE FAMILY ROOM!!!

The computer is put ion the room that gets the most foot traffic, with a house as busy as theirs it is unlikely that somebody would purposely go and view something that is not age appropriate. In addition, it is password protected so he controls what is downloaded and if they view things they shouldn’t their privileges are withdrawn.

But back to media, I wonder if there are many marketers and brands out there that would take advantage of ensuring that their content and ads are age appropriate. I as a parent would react positively to companies that try and promote a positive image.

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