Book Reviews
As much as I really wanted to like The Big Enough Company
One thing that is obvious from the first few pages, but not the cover is that this book was written specifically for women entrepreneurs. I have absolutely no problem with that concept, apart from the version of the book that I had didn’t mention that anywhere on the front cover.
While it may sound like I hated the book, which is far from the truth, it did give good advice on designing a business that fits with your goals. It talked about how you should create your business with your end goal in mind. This content is valuable; I would have just preferred it to have been presented in a different way. This is a book I would recommend reading first from the library and if you like I then buy it for your own collection.
I would rate this book as a 5 out of 10 stars
About Andrew Freeman
What can I say other than I love marketing and business in general? I love it so much I have made it my life's work.....quite literally, that is what I do for my job. In particular I love digital marketing and all the opportunity it affords. The opportunity to be creative is great, but I also love the ability to measure and track most of the strategies and tactics that we employ. Connect with Andrew on Google+
I think that Ryan Blair did a good job with his Nothing to Lose Nothing to Lose
book. I liked the fact that this book is instructional while drawing on very real and very recent examples. I liked some of the biographical details as well. If I am being critical, I think that they tried to create a combination of biographical and educational information and it didn’t work out as well as it could have. I wanted to read a little bit more of the biographical details, more of the inspiration and experiences behind the success. When I was reading the instructional content, I wanted more of that too. Overall, I just wanted more. Now that is not to say that the book isn’t good, it is, but I am a very critical person 
If you have aspirations of becoming an entrepreneur, I would definitely recommend that you read this book, I think you will learn something from it, I certainly did. In fact, my favorite segment of the book is learning from Ryan’s “Million Dollar Mistakes”. Why make those mistakes if someone already has?
Update: a month after reading the book, I have talked to several people about what I most took away from this book and one phrase sticks out in my mind; “Don’t let anyone steal your milk”.
Read the book and find out what I mean.
I give this book a 7 out of 10 stars
About Andrew Freeman
What can I say other than I love marketing and business in general? I love it so much I have made it my life's work.....quite literally, that is what I do for my job. In particular I love digital marketing and all the opportunity it affords. The opportunity to be creative is great, but I also love the ability to measure and track most of the strategies and tactics that we employ. Connect with Andrew on Google+
Pull: The Power of the Semantic Web to Transform Your Business
This book, gives some very good food for thought. In the future, how will online advertising work, will it be a push system or as in the title of the book, will it be a Pull system? I tend to sit on the fence and say it a bit of both. I d tend to think that Google are already moving towards the Data locker concept as described within the book, but don’t be surprised to see Facebook try something similar. In fact, I very recently came across a personal locker project called SINGly, perhaps this will be the new internet powerhouse?
In terms of the book, I would recommend reading it if you are interested in the internet and the path it may take into the future. I did find some areas a little bit difficult to read, but overall it was very good.
I give it a big 7 out of 10.
About Andrew Freeman
What can I say other than I love marketing and business in general? I love it so much I have made it my life's work.....quite literally, that is what I do for my job. In particular I love digital marketing and all the opportunity it affords. The opportunity to be creative is great, but I also love the ability to measure and track most of the strategies and tactics that we employ. Connect with Andrew on Google+
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