I have been thinking about this recently and wondering why I am not taking more risks, both personally and professionally. Looking back, I think the best things that have happened in my life came about because of me trying something new. In 2002, I decided that I was going to go and get a degree. I had no plans other than i wanted a marketing degree and I wanted to live abroad for a while. In 2004, I took a risk and moved to NAU (Northern Arizona University). While there, I met my future wife. In 2008, I moved to the US permanently.

All of these decisions were risky but they proved to be amazing choices. Now, i have been fortunate in that the majority of risks that I have taken have worked out, but there is something inside me that wonders why I am not taking more risks.

i came across this post by David Meerman scott entitled When failure is cheap, why not give it a go?.

I really like this blog post and I would recommend reading it and visiting his blog for other excellent insights.

Derek Halpern does a very good job of taking psychological triggers and using them in the online space.

Why do I like this blog?

There are two main reasons:

• Simplicity
• Specific Examples.

Both of these bullets are key to me and how I think. I do not like to hear things being overcomplicated. Just tell me how it is. Secondly, I don’t learn well by reading long lists of mumbo jumbo. Give me examples and let me see how I can apply this to my business.

Social Triggers gives me ample servings of both of these and as an online marketer I feel that this should be something we should ensure that we are doing for our clients. Both in terms of how we promote their service or product, but also in how we report our performance back to them.

What do you think of Social Triggers?

Let me know.