Google are currently testing a beta offering that would allow a PPC ad in the top position to contain a contact lead form. This looks like a cool idea. There is a downfall that I don’t like. According to PPC Hero Google will keep the contact data. I can see this stopping a few companies from wanting to do this.
I would definitely like to test it on my clients.
Are you currently using this? Would you feel comfortable with Google keeping some of the data?