Book Review – The Big Enough Company
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Book Review – The Big Enough Company
As much as I really wanted to like The Big Enough Company
One thing that is obvious from the first few pages, but not the cover is that this book was written specifically for women entrepreneurs. I have absolutely no problem with that concept, apart from the version of the book that I had didn’t mention that anywhere on the front cover.
While it may sound like I hated the book, which is far from the truth, it did give good advice on designing a business that fits with your goals. It talked about how you should create your business with your end goal in mind. This content is valuable; I would have just preferred it to have been presented in a different way. This is a book I would recommend reading first from the library and if you like I then buy it for your own collection.
I would rate this book as a 5 out of 10 stars
About Andrew Freeman
What can I say other than I love marketing and business in general? I love it so much I have made it my life's work.....quite literally, that is what I do for my job. In particular I love digital marketing and all the opportunity it affords. The opportunity to be creative is great, but I also love the ability to measure and track most of the strategies and tactics that we employ. Connect with Andrew on Google+
