Derek Halpern does a very good job of taking psychological triggers and using them in the online space.

Why do I like this blog?

There are two main reasons:

• Simplicity
• Specific Examples.

Both of these bullets are key to me and how I think. I do not like to hear things being overcomplicated. Just tell me how it is. Secondly, I don’t learn well by reading long lists of mumbo jumbo. Give me examples and let me see how I can apply this to my business.

Social Triggers gives me ample servings of both of these and as an online marketer I feel that this should be something we should ensure that we are doing for our clients. Both in terms of how we promote their service or product, but also in how we report our performance back to them.

What do you think of Social Triggers?

Let me know.

Google Remarketing

This week, Google announced that they have launched remarketing (retargeting) functionality as part of their Adwords suite of tools. Now you have the ability to add code to certain pages of your site and then serve display ads to certain targets through the Google Content Network.

For example, if somebody lands on your Web site and navigates to a product page, but doesn’t buy, you can now display very specific creative to them. You can perhaps offer them a discount etc.

I have heard that this also works on YouTube pages as well as on your actual Web site. This is an excellent innovation since YouTube is professed to be the number 2 search engine (although I still don’t think of it as one).

I can see this being amazing for most brands and could perhaps make several retargeting/remarketing specific companies nervous. Especially if Google find a way to make the ads dynamic.

Have you used this tool? Do you think it could help your business?

Let me know what you think.