Comments on: Do Career Women Make Bad Mothers?

By: Tammy Trujillo

Tammy Trujillo — Wed, 06 Jan 2010 16:40:10 +0000

If it generates response, it worked. Albeit a negative image and a negative statement, perhaps maybe that was the objective of the campaign – to generate people’s true opinions on the subject matter.

Posing the question, “does outdoor advertising still work?” i think it depends on the context. Many advertisers are turning billboards into “text to win” campaigns, and can track direct response. Other outdoor campaigns, are purely for brand awareness, which is difficult to see return on, but can help boost brand credibility and affiliation in the future.

You asked great questions!

By: andrew

andrew — Wed, 06 Jan 2010 02:58:59 +0000

That is exactly how I feel about this too. I can understand that they want to try and get some extra publicity, which are giving them. But I would have thought they could have been classy with it. In fact, I think that they have proved what is wrong with a lot of outdoor advertising, it is just crass. In my opinion, It isn’t the medium that’s the problem, it’s the message.

By: Jana Knapp

Jana Knapp — Tue, 05 Jan 2010 23:33:09 +0000

Yes it’s going to elicit a response. And a very negative one (and as a career mom there’s a part of me that’s ticked). It will prove their point, but lose them respect in the process.

Outdoor advertising still works – my daughter comments on billboards, truck wraps and signs all the time. They didn’t have to resort to this to prove it.

I still remember a campaign in Dallas in the mid-80’s where the company pasted amazing colorful art all over their unused billboards. Beautiful pictures of unusual things. Eggs over easy dripping onto a brilliant blue background. Twenty years later and I still remember the picture I saw when I was twelve. The only words – Ask Patrick and a phone number.

When the Dallas Morning News wrote up the story several weeks after they appeared, Patrick had take over 2500 phone calls about those billboards – and sold more than 80% of them.

It can be done with creativity and class. The UK’s Outdoor Advertising Association just proved they have neither.