Dear Digital Media Sales People,
I am writing this open letter to each and every one of you out of sheer frustration. This has been boiling over for some time, and I am sure that I am not the only one to feel this way. But within the last week, I have contacted numerous Web sites in order to get simple pricing information. Believe it or not, I actually need this information before I decide if I am going to place any media with you. Not only does your Web site generally not have this information readily available, but when I contact you to ask for it, I don’t seem to get a response.
Believe it or not, there has been one particular Web site that my colleagues and I have been trying to contact for several months, we have tried emailing, calling, faxing, all to no avail. I eventually received an email from their Business Development Manager stating that they are sorry for the problems I have been having and should I have any questions, then I can email them. First of all, I have questions, they are the things I emailed, called you about and faxed to you, and secondly, when I responded to your email, it didn’t work.
So, I am going to give all of the Digital Media Sales personnel free training lessons, I will teach you how to increase your sales exponentially. It will take time, practice and unfortunately, it will take effort. Are you ready for this?
Here are my top 5 tips to make sure you increase sales this year:
- Respond
- Respond in a timely manner
- Respond with good information
- Respond with politeness
- Make sure your inbound marketing processes work and then Respond.
Believe it or not, this is a very simple formula that should result in more sales and let’s face it, who wouldn’t want that?
Before you ask, yes I am available for consulting gigs, however, I may or may not respond and if I do, it will probably be in a few weeks, when you have already found someone else,
If you have any questions, feel free to email me at emailmayormaynotwork@strategicality.com
Thanks Have a Good Day
Andrew Freeman
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Good job! Now if only any of these sales people would actually see this…
Can I add one more tip to increase sales?
6. Don’t ask for a meeting/phone call/web conference before giving me your pricing. I understand the importance of advertising on your network – I make a living telling people the importance of advertising, you have nothing to convince me of.
That is a great comment Kim. Thanks for that. Does anybody else have any more training tips we could add?
Nice, quick, to the point memo. Response time is everything and, as an Agency Sales Manager, I realize that getting information within hours is critical.
Honestly, if more salespeople treated questions/inquiries/what have you as potential cash in their pocket, not to mention being an asset to that person who no doubt is waiting for others there would be a lot less grumbling and crybaby behavior that plagues so many sales pools.
I agree 100%. Another tip I might suggest is with the good information thread is do not lie. A lie may get you the sale but not the return business. Personally I would rather have a consistent commission than one sale but is just me.
7. Don’t give me your pricing and then say it’s negotiable. Makes me immediately think you’re charging too much.
8. Stop trying to get me on a damn conf call. I emailed you for your PRICES.
9. Check out my company website before you call me back. Very, very annoying when I have to tell you what I do.
10. Understand that we know tech as well or better than you do.