Comments on: Marketing to Colors pt 2. http://www.strategicality.com/2009/04/marketing-to-colors-pt-2/ Fri, 26 Mar 2010 20:09:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Marketing to Colors pt 2 Marketing and psychology | Cast Iron Cookware http://www.strategicality.com/2009/04/marketing-to-colors-pt-2/comment-page-1/#comment-2575 Marketing to Colors pt 2 Marketing and psychology | Cast Iron Cookware Tue, 26 May 2009 20:59:56 +0000 http://www.strategicality.com/?p=28#comment-2575 [...] Marketing to Colors pt 2 Marketing and psychology Posted by root 21 hours ago (http://www.strategicality.com) Approaches to sell the same product last week we had a comment from shannon tags blue green colors cookware copy copywriting gold marketing i think one of the best skills you can have as a marketer is the ability to read people is proudly powered by wordp Discuss  |  Bury |  News | marketing to colors pt 2 marketing and psychology [...] [...] Marketing to Colors pt 2 Marketing and psychology Posted by root 21 hours ago (http://www.strategicality.com) Approaches to sell the same product last week we had a comment from shannon tags blue green colors cookware copy copywriting gold marketing i think one of the best skills you can have as a marketer is the ability to read people is proudly powered by wordp Discuss  |  Bury |  News | marketing to colors pt 2 marketing and psychology [...]

]]> By: andrew http://www.strategicality.com/2009/04/marketing-to-colors-pt-2/comment-page-1/#comment-1979 andrew Thu, 02 Apr 2009 16:50:58 +0000 http://www.strategicality.com/?p=28#comment-1979 Thank you Kim and Katie for your comments. I agree if you have some incoming communication, then you can find out clues about who you are marketing to. Also, Katie, I think that I need to clarify my comments a little. More, I meant that trying to classify all of your customers may not be fruitful In essence, we agree, a persona is the way to go. Thank you Kim and Katie for your comments.

I agree if you have some incoming communication, then you can find out clues about who you are marketing to.

Also, Katie, I think that I need to clarify my comments a little. More, I meant that trying to classify all of your customers may not be fruitful In essence, we agree, a persona is the way to go.

]]> By: Kim Stearns http://www.strategicality.com/2009/04/marketing-to-colors-pt-2/comment-page-1/#comment-1978 Kim Stearns Thu, 02 Apr 2009 16:45:18 +0000 http://www.strategicality.com/?p=28#comment-1978 I think one of the best skills you can have as a marketer is the ability to read people. Even someone's email style can give you great insight into their personality and therefore, their "color." If a client emails me asking for stats or is giving me numbers about their website, then I know they prefer to communicate in that style - possibly making them a "green." Overall, I think the idea of marketing to different types of people is incredibly important and definitely takes some talent. I think one of the best skills you can have as a marketer is the ability to read people. Even someone’s email style can give you great insight into their personality and therefore, their “color.” If a client emails me asking for stats or is giving me numbers about their website, then I know they prefer to communicate in that style – possibly making them a “green.”

Overall, I think the idea of marketing to different types of people is incredibly important and definitely takes some talent.

]]> By: Katie Van Domelen http://www.strategicality.com/2009/04/marketing-to-colors-pt-2/comment-page-1/#comment-1977 Katie Van Domelen Thu, 02 Apr 2009 16:33:39 +0000 http://www.strategicality.com/?p=28#comment-1977 Hey - great post. The samples are straight forward and can really help you wrap your mind about what appeals to the different groups. However, I disagree that determining what works for your particular audience is a labor that wouldn't be fruitful. Depending on your product you may have an audience that is highly skewed one way or the other. Even if your audience is a true sample of the US, some colors are more common than others. I think taking the time to create a persona, or an individual representation of your customer base, makes it much easier to direct and target your messaging and wouldn't be a wasted effort at all. Hey – great post. The samples are straight forward and can really help you wrap your mind about what appeals to the different groups. However, I disagree that determining what works for your particular audience is a labor that wouldn’t be fruitful. Depending on your product you may have an audience that is highly skewed one way or the other. Even if your audience is a true sample of the US, some colors are more common than others. I think taking the time to create a persona, or an individual representation of your customer base, makes it much easier to direct and target your messaging and wouldn’t be a wasted effort at all.

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